Over 15 years since beginning the journey to conquer the European market, EuP Group has made a strong mark with the EUROPLAS brand - a testament to the global competitiveness of Vietnamese enterprises. From the first shipment exported to Italy in 2010 to the presence at 80 enterprises across 18 European countries, the story of EUROPLAS brand is a journey of perseverance overcoming the world's most stringent standards to affirm quality and reputation.
1. The first step into the European market of EUROPLAS brand
The year 2010 marked an important milestone when EuP Group first introduced the EUROPLAS brand to the European market through trade promotion activities. This was a time when the concept of masterbatch was still quite new to many European manufacturers, creating both challenges and opportunities for this Vietnamese enterprise.
From initial efforts, EuP quickly exported the first batch of EUROPLAS products to Italy - one of the markets with the highest quality standards in Europe. The successful penetration into the Italian market opened the door for EuP Group to continue building trust and expanding operations in other European countries.
Mr. Hoang Quoc Huy, Chairman of EuP Group, shared about the initial strategy: "The most important factor when entering the European market is building trust. We had to prove that a Vietnamese brand like Europlas could meet the most stringent requirements in the world."
2. Development strategy and brand affirmation
2.1. Building reputation through product quality
EuP Group has persistently implemented a strategy focusing on quality and service to win over European customers. The EUROPLAS brand was quickly highly appreciated thanks to stable quality and the ability to customize products according to specific requirements of each application.
The seriousness in formula research, strict quality control and the spirit of accompanying customers have helped EuP gradually consolidate the reputation of EUROPLAS brand in many demanding markets. Each product developed undergoes rigorous testing procedures to ensure compliance with international standards.
2.2. Expanding customer network
To date, EUROPLAS brand has been present at nearly 80 enterprises across 18 European countries, including important markets such as Germany, France, Italy, Spain, Poland and Sweden. The increasingly expanding cooperation network is the clearest evidence of EUROPLAS's strength and position in the region.
This widespread presence not only demonstrates the competitiveness of EuP Group but also proves the trust that European enterprises place in masterbatch and compound products bearing the EUROPLAS brand from Vietnam.
3. Overcoming European standard barriers
3.1. Meeting strict regulations
The European market is famous for its stringent requirements on quality, safety and environmental protection. EuP Group has continuously invested and improved to ensure products bearing the EUROPLAS brand fully meet regulations such as REACH (regulation on chemicals), RoHS (restriction of hazardous substances), food contact standards and CO₂ emission reduction requirements.
These regulations are not only challenges but also drive EuP to continuously innovate technology, optimize production processes and improve product quality. Each certification achieved is an important step in affirming the position of EUROPLAS brand in the international market.
3.2. Meeting sustainability trends
In the context where Europe is actively reducing the use of virgin plastics and prioritizing environmentally friendly materials, EUROPLAS products from EuP Group have become suitable choices for many enterprises. The EUROPLAS brand brings economic efficiency, improves production performance and simultaneously supports enterprises in reducing carbon footprint.
EuP has proactively researched and developed green products such as bio filler and bioplastics under the EUROPLAS brand to meet the increasingly strong green transition trend in Europe.
4. Achievements and development orientation
4.1. Impressive growth
In the past three years, EuP Group has recorded an average revenue growth rate of 15% per year from the European market. This figure clearly reflects the trust and satisfaction that European customers have for the EUROPLAS brand.
This sustainable growth comes not only from expanding the number of customers but also from increasing the order volume of existing customers - evidence of the superior quality and service that EuP Group delivers through the EUROPLAS brand.
4.2. Diverse product portfolio
Currently, EuP Group supplies the European market with many product groups under the EUROPLAS brand, including filler masterbatch, white masterbatch, black masterbatch, color masterbatch and compound. Each product line is thoroughly researched to meet the diverse needs of different industries.
The group is actively promoting research and development of green and sustainable materials for the EUROPLAS brand, especially bio-based and recycled products, to accompany Europe in the green transition journey.
5. Symbol of Vietnamese enterprise integration
After 18 years since establishment and over 15 years of developing the European market, EuP Group together with EUROPLAS brand has affirmed the position of a Vietnamese representative with strong international competitiveness. This journey is not only the success of an enterprise but also evidence of the capacity and potential of Vietnam's industry.
The success story of EUROPLAS brand in Europe clearly demonstrates the aspiration for integration, the spirit of continuous innovation and the commitment to long-term partnership with customers - the core values that make the special mark of EuP Group in the global plastics materials industry.
The World & Vietnam Report